Dear readers,

 Do you know who is the man behind the idea of CST Bike challenge?
Let's discover Dean Whittaker, Transverse Marketing Director at Custom Sensors & Techologies.
The beginning of the idea came from "we would like to organize an action to help the Muscular Dystrophy Association (AFM) in France this year"

Then, let's listen to Dean:
"Back in July the ‘Crouzet Friday Club’ met as usual for a sandwich, beer and aimless discussion. ‘Cycle paths’ and ‘We haven’t done anything for Telethon Charity recently’ led to ‘Why not organise a relay from BEI Sensors Strasbourg to Crouzet Valence?’.
Mumbles of ‘Impossible, it’s over 600 Km’ and ‘Crazy’ sealed it – The CST Bike Challenge was born!!
The newly formed CSR Community seemed the most efficient way to develop the local event into a worldwide challenge, benefiting local charities and causes everywhere.
In the final stages of our preparation, we are all motivated by the thought of CST employees across the globe making donations with a chance to be one of the 2 lucky winners of an iPad Mini.
Good luck and a big thank you for your support."